We define our target market as the "international inhalation market," a market that includes herbal, pharmaceutical, medical, recreational and lifestyle products and ingredients.
We estimate that the annual market will grow to $1.1 Trillion USD by 2025.
The largest category within this market is the combustible tobacco market, comprising 92% of the total. Our near term focus is on this segment, representing the greatest opportunity for growth and the greatest opportunity to positively impact public health and wellness.
We also monitor the growing legal cannabis and hemp markets in the US and internationally, given that our HnB technology is ideally suited to safe, efficient inhalation—the most effective way to consume these substrates.
